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I've been writing freelance computer columns for some Southern California newspapers since the early 1990s and decided early on to create a website where I could post copies of the articles. Since my writing has been mainly about PCs I decided to call the site PCDon.
The target readership for my columns has always been retirement-age people to whom computers often seem new and bewildering. I try to explain things in terms that a PC novice can understand, rather than using any techie geek-speak.
Well, I received so much positive reaction to the columns that I decided to offer emailing them to anyone who asked, along with assuring them that that their email addresses would never be shared with anyone under any circumstances whatsoever.
After a while I decided to post some humorous stories about what it was like growing up in Hollywood during World War II. Along the way I ran across some downloadable music from the World War II era and decided to post the songs on this site as well.
For over a decade the site was totally non-commercial in that I had nothing to sell, nor did I display advertising for things other people might have for sale. Then one day I got an email from Google saying they liked the site and asking if I would be interested in displaying "Google Ads" on some of its pages.
They explained that the ads would be based on the things I wrote about on the pages, and that I would earn a small stipend from any links that were clicked. Well, this has worked out quite well, and the Google income means that the site has become self-supporting rather than being maintained solely with money out of my pocket, as it always had been before.
Recently Google asked me to post some information regarding their procedures and practices on the site. Therefore, what you see below was taken from some literature they provided for this purpose:
Google uses third-party advertising companies to serve ads on this website. These companies may use information (not including anyone's name, address, email address, or phone number) about their visits to this and other websites in order to provide advertisements about goods and services that might be of interest to them. More information regarding choices about not having this information used by these companies can be found here. (www.doubleclick.com/privacy/faq.aspx)
You can find additional information in Appendix A of the NAI Self-Regulatory principles for publishers (PDF). (www.networkadvertising.org/pdfs/NAI_principles.pdf)
Please note that the NAI may change this sample language at any time.